Privacy Policy | Miss Goodlife Fashion

1) INTRODUCTION AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is goodlife fashion GmbH & Co. KG, Frohmestr. 121, 22459 Hamburg, Germany, E-mail: support[@]miss-goodlife.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website for purely informational purposes, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you accessed the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. No disclosure or other use of the data takes place. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) HOSTING & CONTENT DELIVERY NETWORK

Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop based on processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned services of Shopify, data may also be transferred to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. as part of further processing on our behalf.

In the event of data transfer to Shopify Inc. in Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission. Further information on data protection at Shopify can be found on the following website: https://www.shopify.de/legal/datenschutz Further processing on servers other than those mentioned above by Shopify will only take place within the scope notified below.

4) COOKIES

To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period of time and enable the saving of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.

If personal data is processed by individual cookies used by us, the processing takes place in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the visit to the site.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Please note that if cookies are not accepted, the functionality of our website may be limited.

5) CONTACTING US

5.1 When you contact us (e.g. via contact form or e-mail), personal data is processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations conflict with this.

5.2 WhatsApp Business
We offer visitors to our website the opportunity to contact us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "Business version" of WhatsApp. If you contact us via WhatsApp regarding a specific transaction (e.g. an order placed), we store and use the mobile number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 para. 1 lit. b GDPR to process and answer your request.

Based on the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address or e-mail address) in order to be able to assign your inquiry to a specific process. If you use our WhatsApp contact for general inquiries (e.g. about the range of services, availability or our website), we store and use the mobile number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will only be used to answer your inquiry via WhatsApp. No disclosure to third parties takes place.

Please note that WhatsApp Business gains access to the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. For the operation of our WhatsApp Business account, we use a mobile device whose address book only stores the WhatsApp contact data of users who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 para. 1 lit. a GDPR when first using the app on their device by accepting the WhatsApp terms of use. A transmission of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is thus excluded. The purpose and scope of data collection and the further processing and use of the data by WhatsApp as well as your related rights and setting options for protecting your privacy can be found in WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

6) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide us with this data when opening a customer account. You can find out which data is required for opening an account from the input mask of the corresponding form on our website. You can delete your customer account at any time by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been completely processed, no statutory retention periods conflict with this and there is no legitimate interest on our part in continued storage.

7) USE OF CUSTOMER DATA FOR DIRECT ADVERTISING

Newsletter Dispatch via Klaviyo
Our e-mail newsletters are sent via the technical service provider "Klaviyo", 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an advertising-effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there. Klaviyo uses this information to send the newsletters on our behalf.

Klaviyo does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties. To protect your data in the USA, we have concluded a data processing agreement with Klaviyo, in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties. Klaviyo's data protection provisions can be viewed here: https://www.klaviyo.com/privacy

8) DATA PROCESSING FOR ORDER FULFILLMENT

8.1 To the extent necessary for contract fulfillment for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR. If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact data you provided during the order (name, address, e-mail address) to inform you personally about upcoming updates within the legally prescribed period in an appropriate communication channel (e.g. by post or e-mail) in accordance with Art. 6 para. 1 lit. c GDPR based on our legal information obligations.

Your contact data will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information. For the processing of your order, we also work with the following service provider(s) who assist us fully or partially in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2 Use of special service providers for order processing and fulfillment

Xentral
Order processing is carried out via the service provider "Xentral" (Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg). Name, address and, if applicable, other personal data will be passed on to Xentral exclusively for the processing of the online order in accordance with Art. 6 para. 1 lit. b GDPR. Your data will only be passed on to the extent necessary for the processing of the order. Details on data protection at Xentral and its data protection declaration can be found on Xentral's website at "Xentral.com".

8.3 Use of Payment Service Providers

Amazon Pay
If you choose the payment method "Amazon Pay", payment processing is carried out by the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we transmit the information you provided during the ordering process, along with information about your order, in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary for this.

If cookies, i.e. small text files stored on the end device, are set when using Amazon Pay, this is done exclusively on the basis of your express consent in accordance with Art. 6 para. 1 lit. a GDPR. This consent can be revoked at any time via the "Cookie Consent Tool" implemented on the website. Further information on Amazon Payments' data protection provisions can be found at the following internet address: https://pay.amazon.de/help/82974

Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered - "purchase on account" or "installment payment" via PayPal, we transmit your payment data within the scope of payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

The transmission takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency.

PayPal uses the result of the credit check regarding the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit check may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.

Further data protection information, including about the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full You can object to this processing of your data at any time by sending a message to PayPal.

However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

Paypal Checkout
This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local third-party payment methods. When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "Pay Later" via PayPal, we transmit your payment data within the scope of payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

The transmission takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered - "Pay Later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency.

PayPal uses the result of the credit check regarding the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit check may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure.

Address data, among other things, but not exclusively, are included in the calculation of the score values. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

If you choose the PayPal payment method "Invoice purchase", your payment data will first be transmitted to PayPal for payment preparation, whereupon PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") for payment execution. The legal basis in each case is Art. 6 para. 1 lit. b GDPR. In this case, RatePay carries out an identity and credit check on its own behalf to determine solvency in accordance with the principle already mentioned above and passes on your payment data to credit agencies due to a legitimate interest in determining solvency in accordance with Art. 6 para. 1 lit. f GDPR. A list of the credit agencies that Ratepay can use can be found here:

https://www.ratepay.com/legal-payment-creditagencies/

When using the payment method of a local third-party provider, your payment data is first passed on to PayPal in accordance with Art. 6 para. 1 lit. b GDPR for payment preparation. Depending on your selection of an available local payment method, PayPal then transmits your payment data to the corresponding provider for payment execution in accordance with Art. 6 para. 1 lit. b GDPR:

- Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard P&lstrok;atno&sacute;ci sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2 1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Pozna&nacute;, Poland)

For further data protection information, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, the payment processing is carried out by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we transfer the information you provided during the ordering process, along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b GDPR.

The transfer of your data is solely for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. Further information on data protection at Shopify Payments can be found at the following internet address: https://www.shopify.com/legal/privacy. Data protection information regarding Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy

9) ONLINE MARKETING

9.1 Facebook Pixel for the creation of Custom Audiences (with Cookie Consent Tool) Within our online offering, the so-called "Facebook Pixel" of the social network Facebook is used, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook"). If a user clicks on an advertisement placed by us and displayed on Facebook, an addition is made to the URL of our linked page by Facebook Pixel. If our page allows the sharing of data with Facebook via Pixel, this URL parameter is written into the user's browser via a cookie that our linked page itself sets.

This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook. With the help of the Facebook Pixel, Facebook is able, on the one hand, to determine the visitors to our online offering as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are determined based on the visited websites) that we transmit to Facebook (so-called "Custom Audiences").

With the help of the Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of the users and do not appear annoying. This also allows us to evaluate the effectiveness of the Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called "conversion").

The collected data is anonymous to us, so it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook's data usage policy (https://www.facebook.com/about/privacy/).

The data can enable Facebook and its partners to display advertisements on and off Facebook. The data processing associated with the use of the Facebook Pixel only takes place if you have given your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

9.2 Google Ads
Provider / Recipient of the data: Google Ireland Limited, Google Building Gordon House, 4 Barrow Street, Dublin D04 E5W5, Ireland as an independent controller

Purposes of processing:

Conversion Tracking: If you have reached our website via a Google ad, we and Google want to recognize that someone clicked on an ad, was redirected to the website, reached a predetermined landing page ("Conversion Site"), and made/executed a purchase or service defined as a conversion (Conversion Tracking). For Google Conversion Tracking, we use the Google Pixel, as well as the Google Enhanced Conversion and Consent Mode features. We only use all features if you have given us your consent to Google Ads. To increase the accuracy of our conversion measurement, we also use Google Enhanced Conversion Tracking. For this purpose, we transmit hashed first-party conversion data, such as your hashed email address, to Google via the Google Ads API, so that Google itself does not have direct access to input fields and corresponding data on our website. Google checks the hashed Breuninger data against Google user data. If there is a match, a conversion is reported to the Breuninger Google account, which helps us optimize our advertising measures. In addition, we use Google's Consent Mode for partial conversion modeling. We do not use Consent Mode to control Google tags on our website. Due to the technical implementation, no further personal data is processed with the help of Consent Mode, and it is only used like the other functions if you have given your consent to Google Ads.
Success measurement and optimization of individual advertising measures
Analysis of your visitor behavior on our website and use of this data for displaying advertisements or content relevant and personalized to you on external websites (retargeting)

The following data is processed:

IP address, hashed email address, cookie ID, pixel ID, Google Click ID, Mobile Advertising ID (IDFA/GAID)
Device information, browser information, location information
Usage data, user behavior and User Agent

Storage duration:

Log data is anonymized after nine months and cookie information after 18 months. If no match occurs via Enhanced Conversion, Google deletes this data after 48 hours. Otherwise, the data is deleted as soon as the processing purpose has been fulfilled.

Further information:

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool, and therefore inform you to the best of our knowledge: By integrating Ads Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will obtain and store your IP address.

Your data is stored on servers within the EU and is not passed on to third parties outside the Google network. A transfer to a third country according to GDPR may take place within the Google network. The transfer of your data to servers in the USA takes place on the basis of concluded EU standard contractual clauses and the Transatlantic Data Privacy Framework.

To object to the future collection and storage of your data, you can click this link.

Further details on data processing can be found in Google's privacy policy.

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link: https://www.google.com/settings/ads/plugin?hl=de To address users whose data we have received in the context of business or business-like relationships with even more interest-based advertising, we use a customer matching function within Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) to Google.

Google does not gain access to clear data but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to match it to existing Google accounts that the data subjects have set up. This enables the display of personalized advertising across all Google services linked to the respective Google account.

10) WEB ANALYTICS SERVICES

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files placed on your terminal device that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; in this process, a transmission to the servers of Google LLC in the USA may also occur.

This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures the anonymization of the IP address by shortening it and excludes direct personal reference. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand.

Only in exceptional cases will the full IP address be transmitted to a server of Google LLC in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website and internet use. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.

Google Analytics also enables, via a special function, the so-called "demographic characteristics," the creation of statistics with statements about the age, gender, and interests of site visitors based on an evaluation of interest-based advertising and with the inclusion of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of optimizing marketing measures for the target group.

However, data sets collected via "demographic characteristics" cannot be assigned to a specific person. Details on the processing initiated by Google Analytics and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites All processing described above, in particular the setting of Google Analytics cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to the site. You can withdraw your consent at any time with effect for the future.

To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA. Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

11) WEBSITE FUNCTIONALITIES

11.1Google reCAPTCHA
On this website, we use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function mainly serves to distinguish whether an input is made by a natural person or is misused by mechanical and automated processing.

The service involves sending the IP address and, if applicable, other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in determining individual responsibility on the internet and preventing abuse and spam. In the context of using Google reCAPTCHA, a transfer of personal data to the servers of Google LLC in the USA may also occur. Further information on Google reCAPTCHA as well as Google's privacy policy can be found at:

https://www.google.com/intl/de/policies/privacy/

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the objection option described above. For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.

11.2 Google Customer Reviews (formerly Google Certified Shops program)
We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program allows us to collect customer reviews from users of our website.

After a purchase on our website, you will be asked if you would like to participate in an email survey from Google. If you give your consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. Your submitted rating will then be aggregated with our other ratings and displayed in our Google Customer Reviews badge and in our Merchant Center dashboard.

In addition, your rating will be used for Google Seller Ratings. In the context of using Google Customer Reviews, a transfer of personal data to the servers of Google LLC in the USA may also occur. You can withdraw your consent at any time by sending a message to the data controller or to Google. Further information on Google's data protection in connection with the Google Customer Reviews program can be found at the following link:

https://support.google.com/merchants/answer/7188525?hl=de

Further information on Google Seller Ratings data protection can be found at this link: https://support.google.com/google-ads/answer/2375474

12) TOOLS AND MISCELLANEOUS

Cookie Consent Tool
This website uses a "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications requiring consent. The "Cookie Consent Tool" is displayed to users when they access the page in the form of an interactive user interface, where consent for certain cookies and/or cookie-based applications can be given by checking a box. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by checking the corresponding box. This ensures that such cookies are only placed on the user's terminal device if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context. If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this processing takes place in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website. A further legal basis for the processing is also Art. 6 para. 1 lit. c GDPR.

As the data controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent. Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

13) RIGHTS OF THE DATA SUBJECT

13.1 Applicable data protection law grants you, in relation to the data controller, the following data subject rights (rights to information and intervention) regarding the processing of your personal data, with reference to the stated legal basis for the respective exercise conditions:

Right to information according to Art. 15 GDPR;
Right to rectification according to Art. 16 GDPR;
Right to erasure according to Art. 17 GDPR;
Right to restriction of processing according to Art. 18 GDPR;
Right to notification according to Art. 19 GDPR;
Right to data portability according to Art. 20 GDPR;
Right to withdraw granted consents according to Art. 7 para. 3 GDPR;
Right to lodge a complaint according to Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTERESTS AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS. IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods). When personal data is processed on the basis of an explicit consent according to Art. 6 para. 1 lit. a GDPR, this data is stored until the data subject withdraws their consent. If statutory retention periods exist for data processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data is routinely deleted after the retention periods have expired, provided that it is no longer necessary for the fulfillment or initiation of the contract and/or there is no longer a legitimate interest on our part in continued storage.

When personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object according to Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the assertion, exercise or defense of legal claims. When personal data is processed for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object according to Art. 21 para. 2 GDPR. Unless otherwise specified in the other information of this declaration about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Status: 12.02.2023

Data protection

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